Before
- Hours of raw 4K anniversary footage with no story order.
- Flat, ungraded shots that didn't match camera to camera.
- Location audio only — no music bed, no sound design.
- Previous posts opened slowly and lost viewers in the first seconds.
Case study — Reels
A milestone brand film recut into a 4.2M-view cinematic reel.
The client had a folder of 4K anniversary footage and no edit that felt like an event. We rebuilt it as a one-minute cinematic reel with a custom LUT and full sound design — it became the best-performing post on the account.
Cinematic reel 1:00
- 4.2M
- Views
- 72%
- Avg. watch
- 260K
- Likes
- +380%
- Followers
Free • No Obligation • 15–30 Minute Discovery Call
Before and after the edit.
After
- One-minute vertical cut with a cold open built from the strongest frame.
- Shot-matched correction plus a custom LUT for a single cinematic look.
- Layered music, risers and SFX timed to the cuts.
- 72% average watch time and 4.2M views on a single post.
What we did
The editing decisions behind the numbers.
Hook rebuilt from the best frame
We scanned every clip for the single most striking moment and opened on it, so the first second earns the next ten.
Beat-mapped cutting
Cuts were placed on the music's transients, which keeps momentum without needing gimmick transitions.
Custom LUT and shot matching
Correction pass first, then one grade across every camera so the reel reads as one film, not a compilation.
Sound design over silence
Whooshes, impacts and ambience under the music make handheld footage feel produced.
Vertical-first framing
Reframed and tracked in 9:16 so nothing important sits outside the safe area on mobile.
Type used sparingly
Only two on-screen lines — the milestone and the payoff — so the visuals carry the story.
The footage was already good; the retention came from ordering, grading and sound. That's the same process we run on every reel — see the pricing tiers or book a call and we'll map it to your footage.
Want results like this on your channel?
Send us your raw footage and we'll show you exactly how we'd cut it.
Free • No Obligation • 15–30 Minute Discovery Call